Yesterplay takes your child back to a world of classic, analog-electric toys that strengthen focus and sharpen critical thinking.
Toys have come a long way. The average child carries their own smartphone in their pocket. That’s not progress, though. Because for child development, less is more. Studies show that unfettered Internet access, reward-heavy gamification, and short-form stimulation wreck children’s ability to focus longer, process well, and develop functional thinking skills.
Yesterplay strikes the perfect middle ground between board games and iPhones. Each of our toys is carefully considered to offer maximum engagement and maximum development. Our pocketable form factors, exciting games, solo and team plays, and contemporary interfaces keep children involved, while the retro nature of the toys keep minds firing in all the right ways.
No connection, no WiFi chip, no OTA updates, and no hacking risk.
Modern features designed to grab the attention of a digital generation.
Every toy serves to further today’s child development standards.
Built tough. Minimal moving pieces. Good old replaceable alkaline batteries.
Play against the computer, compete with a friend, or discover an all-new sequence memory game within the classic Tic-Tac-Toe grid. The touchscreen interface, affirming game sounds, and bright orange casing strike Yesterplay’s perfect balance of “Engaging without addictive®.”
Inspired by the music-activated disco balls of the 1990s, Cubit® features four game modes and an enchanting lightshow mode. It’s all fitted into a fun, 3D interface that builds motor dexterity, hand-eye coordination, and memorization.
Perfect for travel, Coggo® exercises your child’s focus, coordination, quick-thinking, and memory skills. Seven exciting games keep things fun – while the “Glow Show” feature offers relaxing downtime after hours of high-octane play.
4L / 136oz of ready-to-use refill for machines, wands and guns. Non-toxic and leak-proof.
Sold on online marketplaces, big box retail, and through direct sales channels. We invite resellers to help us meet the growing demand for mindful toys.
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